Arula Privacy Policy

What Information Arula Collects From You

At Arula, we collect certain information to operate our women’s fashion site, improve your experience, and fulfill our legal obligations. The information we collect includes:

Information you provide directly: When you submit a contact form or subscribe to receive updates about Arula dresses, plus size clothing, and fashion news, we collect your name and email address.

Information collected automatically: When you visit Arula, we collect device type, browser information, operating system, IP address, approximate geographic location, pages visited, time spent on the site, and referral source. This data is collected through cookies and analytics tools.

Information from third parties: Arula receives affiliate tracking data from Amazon Associates when you click on product links. We also receive aggregated analytics data from Google Analytics about how visitors interact with our site.

How Arula Uses Your Information

Arula uses the information we collect for the following purposes:

• To operate and improve our women’s fashion website and provide you with relevant content about dresses, plus size clothing, jeans, boots, and other Arula products
• To respond to your inquiries submitted through our contact form
• To send you fashion updates, new collection announcements, and promotional communications you’ve opted into
• To analyze site traffic, user behavior, and visitor engagement to improve our product recommendations
• To comply with legal obligations and maintain accurate business records
• To maintain site security, prevent fraud, and protect against unauthorized access
• To track affiliate referrals and attribute qualifying purchases made through our Amazon links

Cookies and Tracking Technologies Arula Uses

Arula uses the following types of cookies and tracking technologies:

Essential cookies: Required for basic site functionality, including navigation and access to secure areas of the Arula website.

Analytics cookies: Google Analytics tracks how visitors use our site, including which dress collections you view, which pages you visit, how long you stay, and where you came from. This data is aggregated and anonymized to protect your privacy.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases of Arula-featured products to our affiliate links. These cookies help us earn commissions when you purchase items we recommend.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect your ability to use some features of the Arula website.

How Arula Shares Your Information

Arula may share your information with the following parties:

• Service providers: Companies that help us operate our website, including hosting providers, email service providers, and analytics platforms
• Amazon.com: As part of the Amazon Associates Program, we share referral information when you click on product links to Amazon
• Law enforcement or government authorities: When required by law, legal process, or to protect our rights and the rights of others
• Business acquirers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring party

Arula does not sell your personal information to third parties for their marketing purposes.

How Arula Protects Your Data

Arula implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include SSL encryption for data transmission between your browser and our servers, secure hosting infrastructure, and restricted access to personal information.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Your Privacy Rights When Shopping Arula

All users of Arula have the following rights regarding their personal information:

• Access the personal information Arula holds about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Request restriction of how we process your information

For European Union and EEA residents (GDPR):

Under the General Data Protection Regulation, you have the right to:

• Access, rectification, and erasure of your personal data
• Restrict processing of your information
• Data portability — receive your data in a structured, machine-readable format
• Object to processing of your personal data
• Withdraw consent at any time where we rely on consent as the legal basis for processing
• Lodge a complaint with your local data protection supervisory authority

For California residents (CCPA/CPRA):

Under the California Consumer Privacy Act and California Privacy Rights Act, you have the right to:

• Know what personal information Arula collects about you and how we use it
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Limit the use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights

For residents of Virginia, Colorado, Connecticut, and Utah:

Under the Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA), you have rights substantially similar to those provided under CCPA, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: To exercise any of these privacy rights, submit a request by email to hello@arulastore.com or use the contact form on this site. Arula will respond to your request within 30–45 days. We may need to verify your identity before processing certain requests to protect your privacy and security.

Privacy Protection for Children Shopping Arula

The Arula website is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at hello@arulastore.com. We will promptly delete such information in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on Arula

The Arula website contains links to Amazon.com and other third-party websites where you can purchase the clothing and accessories we feature. Arula is not responsible for the privacy practices, content, or security of any third-party site. We encourage you to review the privacy policy of any website you visit through our links.

When you click on an Amazon product link from Arula, you will be redirected to Amazon.com, which has its own privacy policy and data practices. Your interactions with Amazon are governed by Amazon’s terms and policies, not by this Arula Privacy Policy.

International Data Transfers from Arula

Arula operates in the United States. If you access our women’s fashion site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for international data transfers, in compliance with applicable law including GDPR adequacy requirements for EU data transfers.

How Long Arula Keeps Your Data

Arula retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Contact form submissions are typically retained for up to 12 months. Email subscriber information is retained until you unsubscribe. Analytics data retention is governed by Google Analytics’ data retention policies, which we have configured according to industry best practices.

Email Communications from Arula

If you subscribe to Arula communications, you will receive periodic emails about new dress collections, plus size fashion updates, seasonal sales, styling tips, and other content related to women’s clothing and fashion.

You may unsubscribe from Arula emails at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at hello@arulastore.com. Even after you unsubscribe from marketing emails, we may still send you transactional or administrative messages related to your inquiries.

Do Not Track Signals and Arula

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, Arula does not respond to DNT signals. We continue to collect information as described in this Privacy Policy regardless of DNT settings. This is consistent with industry-wide practices for affiliate and content websites.

Updates to This Arula Privacy Policy

Arula may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or website functionality. We will indicate the effective date of the latest revision at the top of this page.

If we make material changes that significantly affect how we collect, use, or share your personal information, we will communicate those changes with reasonable advance notice through a prominent notice on our website or by email if you are subscribed to our communications.

Your continued use of the Arula website after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your privacy.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Arula has shared with third parties for their direct marketing purposes during the preceding calendar year.

To make such a request, please contact us using the information provided in the Contact section below. Please include “California Shine the Light Request” in the subject line and provide your name and postal address in your request.

Your Consent to This Privacy Policy

By using the Arula website, browsing our women’s fashion collections, subscribing to our communications, or contacting us through our forms, you consent to the collection and use of your information as described in this Privacy Policy.

If you do not agree to the terms of this Privacy Policy, please do not use the Arula website or provide us with any personal information.

Contact Arula About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or contact us regarding data protection matters, please reach out to us at:

Arula is committed to protecting your privacy and responding to your inquiries promptly. We will make every effort to resolve privacy concerns within 30 days of receipt.